It’s the challenge of modern communication: There are more ways than ever to reach an audience, but it’s harder than ever to attract its attention.
At I-MOTUS we blend art and science to meet this challenge. We create structured, but compelling video journeys and then use psychology and technology to optimise their effect on the audience. Driving demand, building brands and delivering measurable results for our clients.
An endless stream of messages, opinions and promotions reach us through all types of media – but how many of these stand out?
Video is in demand because it increases audience engagement, but how do you optimise this effect? At I-MOTUS we think that a video’s digital journey to an audience will influence the impact of the video just as much as it’s creative. Art cannot succeed without science.
It isn’t easy to describe your value proposition in under two minutes in an engaging and entertaining way that captures the imagination of your audience.
But that’s what a compelling video should do. After two minutes of great video you feel short changed, but after 30 seconds of poor video you want it to end. Communicating complex propositions in entertaining videos is the art of what we do.
You can learn a lot about your digital audience. What they watch, what they ignore, what digital journeys they take. It’s invaluable information.
It enables you to deliver content that is more relevant to the individuals in your audience – so they are more likely to engage with it. If you use this information to your advantage you accelerate behaviour change. This is the science of what we do.
Experience counts for so much in all walks of life. It gives you the ability to solve complex problems faster, remove risks and produce outstanding work more consistently.
You can see our experience from the breadth and depth of our body of work. We have clients from all business sectors, charities and government, we’ve tackled complex subjects from palliative care to mainframe modernisation, we’ve worked all around the world in many different languages and won many awards along the way.
A creative project represents an important investment for an organisation of any size. This is why your choice of agency is so important.
Our team offers a blend of creative talent, business experience and production knowhow that keeps projects on track, ensures they are delivered on time and always within budget – yet with a creative flair which will surprise and delight your stakeholders.
Main Office: 7, Lower Woodspeen Court, Lambourn Road, Newbury, Berkshire, RG20 8BL
Studio: 1 Noel Street, Soho, London W1F 8GA